2019 Spring & Summer Fashion Week kicked off in Xintiandi, Shanghai on October 10, 2018. ME&CITY, as the opening brand of this season's fashion week, released its 2019 Spring/Summer collection in Taiping Lake, Xintiandi. With the theme “Me, Made in China”, this show widely used domestic raw materials of high quality in its clothing as to overthrow people’s old-fashioned impression that Chinese manufacturing is roughly made and low-cost. In terms of design, the brand adheres to the simplicity and modern style as well as chic and exquisite manufacturing, thus creating high-quality life experience for the new middle class of contemporary China.
Illusory "mirror" are carried through all this show. Models traversed the runway of transparent LED large screens and mirrors and the well-tailored clothing were in sharp contrast with the environment. This press conference was divided into three parts. The first part was called “Simple Life”. The neat windbreaker、 the wide-brimmed hat with folds intentionally、silk blouse and dress made of Huzhou silk were a romantic interpretation of urban life and also just provided a fast track of escaping from high-pressure life.
element” created an unforgettable dreamlike space for the show. As sponsor of the ME&CITY on olfactory art, PuFen adopted the simple fragrance tone that very close to the brand temperament, bringing the exquisiteness and modernity of ME&CITY to the utmost, making everyone present experience the brand essence and style.